Many experts predict that mobile web usage will overtake PC usage in just a few years. Look around you and it is easy to see that the number of people using multipurpose smartphones such as iPhones, Blackberries, and Droids is definitely skyrocketing.
Here are several important steps you should take to ensure that your business can take advantage of mobile media:
First of all, when designing your web site, make sure that it is mobile-friendly.
Many mobile users are impatient, and they want information to come up quickly. Often, flash design take too long to come up, or are not usable on Apple devices.
Also, make sure your website is optimized for mobile searches. Google and Bing have separate indexes for mobile content. Simple key word usage throughout your site is very important. In other words, make sure you mention your product or service by name on every page.
The next important step is to start a Facebook Fan page. Many mobile device users are active on Facebook, so it helps to encourage your customers and visitors to sign up as Facebook fans so you can use the networking site to share information about your business and retain return customers.
On that same note, you should become active on Twitter. It is easy for people with smartphones to use Twitter for sharing information, and many people like to retweet useful web links.
You should also make sure your business is listed on Google Maps because a lot of mobile users go to Google Maps first when searching for local businesses. You can also sign up for FourSquare. Its members keep each other informed of their whereabouts and write reviews and recommendations for other FourSquare members to help them make good decisions about where to eat or shop.
It seems that the best time to start thinking about this new mobile revolution is at the very beginning when you are setting up your new business and its web site. It is always helpful to make sure that your business is visible where the most potential customers can be found, and in this day and age, that may well be on their iPods and smartphones.
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