SEO is the acronym for Search Engine Optimization. It means optimizing your site so that it can be easily found and properly indexed by the search engines.
This means knowing how to design your site and its content so that search engines will rank it high within the search results. There is a definite basis as to which key words you should use in the title and description of your pages and in the content of your site so that the search engines will rank your site higher. You can use one of several on-line tools to help you find high ranking keywords such as the one from Google Adwords, which can be gound at https://adwords.google.com/select/KeywordToolExternal, but you are then asked to pay per click for ads on a Google account. A totally free tool can be found at http://freekeywords.wordtracker.com/.
You may have also heard the term SEM which is Search Engine Marketing. This is the process of paying search engines so your site appears in the small text ads or sponsored links on a search engine's site based on the words and terms that someone is searching for. For example, you may buy the keywords "designer New York City" so when someone searches for a designer in New York City, your website will appear in the sponsored links section which is often above or beside the other search results.
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Tuesday, August 25, 2009
Wednesday, August 19, 2009
Internet Directories - How valuable are they?
Many people know that high rankings on Google and other modern search engines can be achieved if a website has both optimized web page content and good inbound links. A relatively easy way to get inbound links is to submit websites to Internet directories. But how valuable are these directories when it comes to search engine rankings?
An internet marketer tested three pages that were created to provide valuable content to search engines.These pages were submitted to some high quality paid directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories. The marketer reported tat about 45 days after the paid directory links went live, the web pages had increased visibility on search engines. Visits and conversions also increased and the tracking of the marketer indicated that at least 50 percent of the results could be attributed to the directory links.
The final results included a lift of traffic to levels that other highly visible site pages receive within 90 days and an increase in monthly conversions for the business line of 45 percent year-over-year
Therefore, getting links from Internet directories should be a fundamental part of any search engine optimization strategy. You should submit your website to all big Internet directories and to Internet directories that cover your niche.
Links from Internet directories are only one way to get links from other sites. If you want to outperform your competitors, you also need links from websites that are related to yours. Links from blogs will also help. Don't forget to optimize your website content before building links. The better your website content has been prepared for search engines, the better the links to your website will work.
An internet marketer tested three pages that were created to provide valuable content to search engines.These pages were submitted to some high quality paid directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories. The marketer reported tat about 45 days after the paid directory links went live, the web pages had increased visibility on search engines. Visits and conversions also increased and the tracking of the marketer indicated that at least 50 percent of the results could be attributed to the directory links.
The final results included a lift of traffic to levels that other highly visible site pages receive within 90 days and an increase in monthly conversions for the business line of 45 percent year-over-year
Therefore, getting links from Internet directories should be a fundamental part of any search engine optimization strategy. You should submit your website to all big Internet directories and to Internet directories that cover your niche.
Links from Internet directories are only one way to get links from other sites. If you want to outperform your competitors, you also need links from websites that are related to yours. Links from blogs will also help. Don't forget to optimize your website content before building links. The better your website content has been prepared for search engines, the better the links to your website will work.
Saturday, August 15, 2009
How to Increase Your Internet Ranking for Free
You can increase your web site's ranking without spending a penny. This can be done by blogging, submitting articles to directories, and creating a company page on Facebook or by posting on Twitter. You may also exchange reciprocal links with many of the free directories that can be found on the Internet.
One article directory that works well when it comes to search engine optimization is http://ezinearticles.com/. Registration is free and the process is very simple. Write about something of interest to your future clients.
You can also create Facebook and Twitter accounts. Registration is free for both these services and Facebook offers you the opportunity to create a company page: http://www.facebook.com/pages/create.php. Use these social sites to advertise your business through images, links to your website, and daily posts.
Blogs like the one you are reading can also increase exposure to your website. It’s also completely free. Make sure you include a link to your website in your blog posts and add your blog link to your website and Facebook pages.
The results of using any one of these methods, or even better combining them all, can be more traffic to your site and increased search engine standings for your company without spending a cent.
Sheryl A. Skutelsky http://www.sasgraphicdesign.com/
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