Wednesday, August 19, 2009

Internet Directories - How valuable are they?

Many people know that high rankings on Google and other modern search engines can be achieved if a website has both optimized web page content and good inbound links. A relatively easy way to get inbound links is to submit websites to Internet directories. But how valuable are these directories when it comes to search engine rankings?

An internet marketer tested three pages that were created to provide valuable content to search engines.These pages were submitted to some high quality paid directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories. The marketer reported tat about 45 days after the paid directory links went live, the web pages had increased visibility on search engines. Visits and conversions also increased and the tracking of the marketer indicated that at least 50 percent of the results could be attributed to the directory links.

The final results included a lift of traffic to levels that other highly visible site pages receive within 90 days and an increase in monthly conversions for the business line of 45 percent year-over-year
Therefore, getting links from Internet directories should be a fundamental part of any search engine optimization strategy. You should submit your website to all big Internet directories and to Internet directories that cover your niche.

Links from Internet directories are only one way to get links from other sites. If you want to outperform your competitors, you also need links from websites that are related to yours. Links from blogs will also help. Don't forget to optimize your website content before building links. The better your website content has been prepared for search engines, the better the links to your website will work.