There are a few areas of your business that should be considered essential such as a good computer, up-to-date accounting software, a logo, business cards and a great web site. If you wouldn't trust an amateur with an important business function such as accounting, why would you trust an amateur with your brand identity, the key to your marketing success? Lack of a logo or having a poor logo creates the possibility that your clients will not respect you or take you seriously.
If you do not establish a clean, high-quality, and consistent look and feel to your materials, you will have a much more difficult time gaining the trust of potential clients. All of the Fortune 500 companies have a logo because it makes them look more professional. If you want to be perceived as offering a high-caliber service, you also have to look the part.
When you have a top-notch brand identity, new customers will contact you because they remember your logo, have held on to your business card, or are impressed by your brochure. Once you have a timeless logo and set of marketing materials designed, you can use them for years to come to bring in new clientele or to bring in return business. Your logo is the first representation of your business that all your clients will see, and if it's done right, will be remembered for years to come.
