Tuesday, August 25, 2009
What is this SEO that we keep hearing about?
SEO is the acronym for Search Engine Optimization. It means optimizing your site so that it can be easily found and properly indexed by the search engines.
This means knowing how to design your site and its content so that search engines will rank it high within the search results. There is a definite basis as to which key words you should use in the title and description of your pages and in the content of your site so that the search engines will rank your site higher. You can use one of several on-line tools to help you find high ranking keywords such as the one from Google Adwords, which can be gound at https://adwords.google.com/select/KeywordToolExternal, but you are then asked to pay per click for ads on a Google account. A totally free tool can be found at http://freekeywords.wordtracker.com/.
You may have also heard the term SEM which is Search Engine Marketing. This is the process of paying search engines so your site appears in the small text ads or sponsored links on a search engine's site based on the words and terms that someone is searching for. For example, you may buy the keywords "designer New York City" so when someone searches for a designer in New York City, your website will appear in the sponsored links section which is often above or beside the other search results.
This means knowing how to design your site and its content so that search engines will rank it high within the search results. There is a definite basis as to which key words you should use in the title and description of your pages and in the content of your site so that the search engines will rank your site higher. You can use one of several on-line tools to help you find high ranking keywords such as the one from Google Adwords, which can be gound at https://adwords.google.com/select/KeywordToolExternal, but you are then asked to pay per click for ads on a Google account. A totally free tool can be found at http://freekeywords.wordtracker.com/.
You may have also heard the term SEM which is Search Engine Marketing. This is the process of paying search engines so your site appears in the small text ads or sponsored links on a search engine's site based on the words and terms that someone is searching for. For example, you may buy the keywords "designer New York City" so when someone searches for a designer in New York City, your website will appear in the sponsored links section which is often above or beside the other search results.
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