Brand Building Doesn’t Have to Cost a Fortune

It isn’t necessary for a small business to have a huge advertising budget, but there are a few must haves to cement your brand identity.

First of all, you really do need a logo to give your business a recognizable face. Consistently using your logo on all printed materials increases brand image and awareness.

A web site is another must have in this digital age, as well as business cards that make use of your logo. These give potential clients a way to easily look up and get information on your business.

It doesn’t require spending a fortune to create a fabulous brand, but it does take planning and consistency. You need to know the image you want others to have of you and your business, and then, most important of all, you must get the word out.

Start using Facebook and Twitter to get people to check out your products or services. Always use your logo on all the social media pages. Also try to write articles which will show you to be an expert in your field. Finally, make sure that you do your homework on search engine optimization to make sure that your website comes up on the first page of the major Internet search engines using appropriate key words for your industry. A web site is useless if no one can find it.